A law firm holds a lot of importance when it comes to the establishment of a particular community. There are different types of posts that are associated with the field of law.
Generally, the civilization of a particular society is dependent on law firms where professionals provide guidance about laws and regulations. Not only that, but the law firms are obliged to make the citizens understand the worth of following the rules.
They keep everything in check and balance. All the measures are enforced and implemented by the league of law firms. Now, when it comes to naming a law firm, there are a lot of major aspects which are needed to be taken into consideration.
There are a bunch of dos and don’ts when it comes to naming a law firm. While you are naming a law firm, you need to keep each and every thing in mind because a law firm’s name should be influential in all the positive ways.
You need to bear this in mind, that a law firm defines the determination and mannerism of a particular society. Therefore, keeping all these things in mind, you are required to use techniques and strategies in order to come up with a name that suits the nature of your firm.
Steps for Naming a Law Firm
If you own a law firm, and if you are wondering what could be the best shot to name a law firm, then you are at the right place as below is the detailed illustration of all the steps which you need to take into consideration:
1. Keep the nature of business in mind
Before you begin to look for ideas for naming your law firm, you are required to keep in mind that the law firm of yours needs a name that defines civics, ethnicity, and morality. In order to achieve such a name, you are required to be conscious in all the regards.
2. Examine your services
For coming up with such a name that suits the perimeters of your law firm, you are required to examine all the services which you aim to offer to the public.
Your services can be based on immigration law, health law, bankruptcy law, family law, or any other law which is enforced in the society that you live in.
Therefore, keep your services in mind and bring up the same services in the name of your law firm, so that you are able to target a specific portion of the audience that needs your services.
3. Use your surname
Nothing is wrong with using your family name when it comes to defining a law firm owned by you. This way, people will be able to know more about you through the name of your law firm.
In other cases, like if your forefathers ran a legal association once, and if you are investing in the same business, then it’ll be a plus point if you share your surname with the public, so people can know that it’s a part of your legacy.
4. Make a collaborative name
It can be really useful if you come up with a name that refers to the surnames of yours and your partner’s. It makes people understand the structure of your association. For instance, it can be Bill & Smith Legalities or Roy & George Corporation.
5. Come out with a brief name
Come up with such a name that is brief and short, but make sure that it describes the field of your specialization. Brief names are generally memorable.
In addition to that, with the help of a brief name, people can easily figure out what the name of the firm actually refers to. De Facto Law Firm or Legal Consultancy are two good examples of a brief name.
6. Don’t use hard-to-spell or hard-to-pronounce names
It is good to come up with a name that is unique and different but make sure that you do not come up with such a name that is really hard for people to pronounce, as that can end up deviating the attention of the audience and you do not want that.
7. Make use of acronyms
If you look around, you will come to know that there are a lot of firms and associations which use acronyms. Acronyms prove to be really easy for people to remember.
Moreover, you are required to do a double-check after coming up with a particular name for your law firm. You should be satisfied with the abbreviation that is provided by the name of your law firm. For instance, if it is Group of Family Lawyers, then its acronym can be GFL.
8. Display valid information
You are required to display valid and true information when it comes to naming your law firm in order to avoid any sort of adverse circumstances in the future. For instance, you can not display false collaboration with any partner or enterprise. It may end up backfiring.
9. Consult other experts
It is always best to keep in touch with law experts, so you can know the lead. You can consult from the law workers who are experienced enough to determine what is right and what is wrong for the name of your law firm. They can definitely help you come up with a better choice!
10. Keep a check on local restrictions
In order to avoid any sort of obstacles and hurdles, you are required to keep a check on the restrictions which are implied by a specific state or area. The name of your law firm should be registered under the rules and regulations of the particular area that your business is positioned in.
11. Come up with a name which makes sense
You are required to come up with such a name for your law firm, that makes sense. You do not want to leave people clueless while they wonder what exactly does the name of your law firm mean. So, make sure that the name is understandable and comprehensive.
12. Do not use cutesy/rhyming terms
When it comes to a serious profession related to law, you can not joke around. Cutesy or rhyming terms aren’t something that can work for naming a law firm.
The consumers and prospects expect resolution, firmness, and rigidness from a law firm. Using mashups/wordplay/alliterations may prove to be a high setback for your business. Therefore, keep a professional and serious tone for naming your law firm.
13. Spread positivity
You are required to be positive for the consumer to perceive your business positively. For instance, if you bear a specialization in laws and regulations which are related to divorce, you should not highlight the word “divorce” in the name of your law firm as it may be a touch of negativity. Instead, you can use the word “Family Law” to represent your specialization.
14. Give importance to feedback
Feedbacks and opinions are really important when it comes to such a serious matter as naming a law firm. People around you including your family, friends, or co-workers have the right to show their opinions toward the name of your law firm.
Feedbacks allow you to determine whether the name of your law firm has the potential to stand out or not. In the end, it all comes down to how you represent your law firm using the right terms.