The beverage industry is counted as one of the most important industries. There are a lot of globally leading beverage companies. Each of them is defined and known by a specific name!
Take Coca-Cola for instance. This beverage company is known by its name which has been working as a source of branding and marketing. The field of business requires the interpretation of a couple of strategies.
There are a lot of young entrepreneurs who don’t consider naming their business as an important aspect. This might be the reason for their sudden failure.
Every business coach or mentor suggests, that the name of a particular business should be on top of the priorities regardless of the nature of business.
When you are starting a business, you are required to keep your horizon wide while knowing what you want to achieve! Keeping the same notion in mind, you need to pay special attention to the phase of naming.
PepsiCo Inc, Coco-cola Co, Nestle SA are a few examples of global brands. Like these organizations, there are a lot more that are on top of the charts. Starting a beverage company of your own, the first step to success is naming your business.
How to Name a Beverage Company
1) Jump right into the business niche
Just know that your business is based on the services of beverage and you are required to create a name that displays this business niche. Make it as simple as it is!
2) Make your business name spicy!
After all, you are required to make your company’s name pop out. Way too obvious or common names can be boring for the prospects. Just by adding a little touch of different or unique techniques, you can make the name of your beverage company more catchy! Below are a few ways through which you can get it done:
I. Add puns
Adding puns to the name of your beverage company can be a source of attraction for the audience. Puns like, “AlcoholYouLater” or whatever you think is adjustable according to the niche of your business, can be a good addition for your business.
Using the same letters as initials for particular words is what alliteration is. For instance, Shake Shock can be a good example of a company of soda drinks. Keeping the concept in mind, you can come up with an appealing name for your beverage company.
Mashups are really cool. So, you have the option to mix two words into each other in order to make a new one. Like Dplash (A combination of Dip and Splash) can be an example of a beverage company’s name in which the technique of mashing up the words is used.
IV. Rhyming words
Rhyming words add a touch of creativity and innovation to a specific name. If you look forward to coming up with such a name, then you can pair up the words that rhyme to each other and create a unique name. FizzyDizzy can be a good example in which this technique is used.
3) Things you should consider forbidden
There are a few things which you should highly omit while naming your beverage company:
I. Use of unnecessary words
Don’t use words that don’t have the importance to be added in the name of your beverage company. Don’t leave the customers thinking, “It doesn’t even refer to services.”
II. Negligence towards the meaning
Making up such a name that doesn’t make sense can really cost you to a great extent. You don’t want people thinking, “What does this even mean?”
When a person does not understand what a particular term means, he/she loses interest in it. In order to gain customers, you should come up with such a name for your beverage company that is meaningful and directly refers to your services.
Don’t get off track while naming your company. Using irrelevant words in a specific company name can consume a lot of energy for advertising whereas a relevant name can be easily spread through the potential clients.
IV. Complex vocabulary
Don’t use such words that are complicated for the people. For people to reach your business out, the name should be understandable. To make it crystal-clear, be easy with the use of words. Choose such words that are mostly used in daily-routine of the general audience.
4) Get a food magazine or recipe book
For coming up with a punchy name for your beverage company, you are required to boost up your vocabulary. In order to do that, you can use some beverage-related articles/books/magazines. That can provide you with phrases or words that are eye-catchy.
5) Go through the trends and competitors
Keep a check on contemporary trends. Moreover, enlist your competitors and be aware of what kind of techniques they use to display their business name. That can make you come up with an even better name that has the potential to overcome your competitors.
Though, make sure that you keep everything unique. Copying can be a great setback for you. So, grab ideas from everywhere and mold them into your own way.
6) Use websites
If you think, it’s hard for you to figure out what exactly should be the name for your beverage company, then you can use websites that provide name-generating services. That can really help you come up with multiple ideas for a perfect company name.
7) Obtaining feedback is a must
At some point, other people’s reviews matter a lot. You should know whether others get the idea of your company or not. For that, you can summon a few friends or co-workers to exchange opinions.
If you want to know what the general audience thinks, then you can ask for feedback on social media platforms. It can make you understand what’s right for your company’s name and what’s not.
8) Attain a matching domain
After getting done with the phase of naming, you should give a shot to a digital set-up of your business. The digital world is a really good source of getting leads.
It can help you get customers conveniently. When you’re about to set up a website, you are required to get web hosting and a domain name that matches the name of your beverage company.
Why should you do that? Because this way, it is easier for people to approach you digitally as well as substantially. Let the name of your company play the role in both ways.
9) Get a theme and logo set
After you have selected a suitable name for the beverage company of yours, you can set a color code that can act as a theme for your brand name. Moreover, keeping the same theme into consideration, you can get a logo developed.
Graphical representation provides an enhancement to the chances of people getting attracted to a particular brand. Get a logo designed, so it can be easy for you to advertise your company.
10) Be satisfied with your preferences
At the end of the day, what matters is whether you yourself are satisfied with your selection or not. You should come up with such a name that becomes the source of motivation for you in order to carry on.
Have fun with what you like and go about your business while sharing the selected name with the prospects and consumers, so your beverage company can grow up to the fullest!