This is the most comprehensive guide that will help you come up with a brand name for your clothing line.
- You’ll have hundreds of clothing brand name ideas to get inspiration from.
- You’ll know how to come up with great clothing company names.
- You’ll understand the meaning of a good business name.
In short, if you want to brainstorm clothing line names and name your business, you’ll find it useful.
Let’s dive in.
Clothing brand name ideas
These are the best clothing brand names that will inspire your ideas:
- Urban Paces
- Style Revolver
- Forester Flannels
- Sky Beat
- Runway Lingerie
- Porcelain Apparel
- Go And Fit
- Infinity Sportswear
- Redwood Casualwear
- Wicked Stitch
- Bewitched Boutique
- Ever lush
- Hourglass Jeans
- Golden Elegance
- Lovely Lady Clothing
- Attire Allure
Urban clothing line name ideas
Here are some of the great names for clothing lines:
- Go Clothes
- Tanked Up
- Adventure Apparel
- Flex wears
- South City Streetwear
- Finer Threads
- Garment Geeks
- Teen Tops
- Costume crew
- Clover Clothing
- Lil’ Boss Jean
- Modern Mode
- London Britches
- Catwalk Juniors Clothing
- Bewitched Boutique
Clothing company names
Below are the memorable clothing business name ideas:
- Children’s Wear
- Tater Tots
- Tadpoles Children’s Apparel
- Willow Wood
- Outfit Archive
- Thistle & Clover
- Valley Green
- Urban Touch
- Urban Vogue
- Blue Chic
- Destiny Intimates
- Upcycle Clothing
- Combo Clothing Vault
- French Sole
- Vault Clothing Co.
- Hot Threads Dancewear
- Dead Threads Jeans
- OC Avenue
Clothing line name ideas
Following are the catchy clothing store name ideas:
- Blushing Boutique
- Cute Couture
- Style Maven
- Fashion Fury
- Well Worn
- Smarty Pants
- Passion Petals
- Youth Clothiers
- Mad Stitches
- Youthful Threads
- Twisted Stitchers
- Silk & Spool Clothing
- Young & Thimble
- Vintage Boutique
- Vintage Corner
- Vintage Flair
- White Coast Fashion
- Zest Drop
Fashion brand name ideas
Here are the coolest names for clothing and fashion brands:
- Pink Grapes
- Tribal Jeans
- Dual Trak
- Body Canvas
- Fashion Science
- Odin Marie
- York & Dante
- Foreign Falcon
- Blueberry Bean
How to come up with a brand name for clothing
One of the crucial parts of a clothing company is the name of the company because the company’s name is not the one which conveys the real meaning of what the clothes would be representing for example; sophisticated adult style or bohemian wear but this can also be a brand itself.
Combining a creative incentive with thorough research one can come up with a suitable company for the new clothing industry.
The market is saturated at the moment, the competition is above the level and to stand in this situation really needs hard work to complete the goal.
Coming up with a brand name involves a lengthy process, and this is not that one can get done at once.
Here we have compiled a few tips that should not be neglected the moment when you are looking for your company name if you need to make it a brand and stand high in the current market; follow these points
1. Know Your Target Audience
A company should appeal to its targeted audience. This is up to you which segment of the society are you looking to appeal to; youth, sophisticated or urban.
Also, gender plays an important role here, whether the clothing you are going to launch is for a specific gender or caters both.
Your clothing brand name needs to reflect the above stated key traits that are the reason sports brand names are short; Nike, Puma, Fila, and so on.
You might have seen brands which target only large sizes for teenager and young women.
2. Determining Brand Personality
Clothing companies tend to represent the entire personality of the designer and this is not surprising that lots of brands are the names of their owners; Calvin Klein, Donna Karan.
But make sure if your name is not that much easy to roll off the tongue, it would be much better to go for some other which is a reflection of the personality for instance Forever 21 is likely appealing young girls.
There is another option of combining because this can also work well if you pair it well. Either individually or as a mash-up of the two words.
3. Don’t go over the Top
There are ample clothing entrepreneurs who are disposed towards creating a brand name which is a manifestation of current trends or fads by being memorable.
But this can go wrong over time if the trends of that place change which is a must believe.
Being too edgy will also hurt the brand name as the name will lose its shock value over the period of time.
4. Use Latin
People think most of the time that Latin is an old language and this is useless to think about it in this modern era which is totally wrong.
This seems good if you use this language to craft a name for your business? Latin is a great source of words, Acer, Volvo all are from Latin so you can also choose a word in Latin and use it as a brand name.
5. Let it be Descriptive
When you look at your product what are the first though that best describe it?
Write down all of the points and visualize how these words can fit into your new business.
6. Take a look at Map
Get some inspiration from the globe; you must have heard of Amazon, an online retail giant. This happens to be named after the world’s largest river.
Why don’t you get and try something like this, there are ample of oceans, rivers, regions and what not available.
7. Consider Symbols
Another option to come up with a clothing company name is to draw some inspiration from a symbol or some elements from your products.
A name like Communication is easy to remember and this tells us that they are open to talk anytime effectively.
8. Look your products from a different angle
Take a step back from the products you have, and remind whether this reminds you of something else like a mobile phone like a Blackberry.
9. Emotional Value
Keep in mind what people will feel when they hear about your brand name and what they might imagine. You should focus your interest on as brands are for people so they must not be neglected.
10. List down Competitive companies
One of the most important factors just penned down the brands where you are going to launch your company to see what sort of names are they and what are their unique selling points which makes them rated high and they are maintaining their brand identity.
Also, go through their slogans, this practice can help you a lot to narrow down the type of name you looking for your company.
Many of us find it tempting to use a misspelling of common names which might misfit if the targeted audience doesn’t know how to spell the brand name correctly.
This might be useless if your audience couldn’t read, pronounce or remember the name so better avoid names such names even though they look tempting to be in demand.
Also, keep a proper check on trademark and copyright registries to avoid taking name which already owned by someone else not in your niche but in some other product or services as well.
If you are planning to use some foreign names, this might work well as it sounds interesting to project your company but be very careful that there is no one using that name in the market.
Following are the website that you can use to check whether the names you are selecting is trademarked on it or not;
12. Points to Determine the Success of Your Brand Name
Eat My Words, a brand creating agency; their CIO Alexandra Watkins believes that two tests are there to establish whether your brand name will be likely to succeed or not.
She names it the SMILE and SCRATCH test; let’s see what’s in it.
The test used to check which qualities your clothing brand name must have is the SMILE test which stands for;
- S-Simple-easy to understand
- M-Meaningful-the one where the purchaser can relate
- I-Imagery-creates a visual association
- L-Legs-the brand must have the ability to stay in demand for a long time
- E-Emotional-creates a bond-entertains
Whereas the SCRATCH test is the one used to determine the qualities a brand name must not have, and this stands for
- S-Spelling-should not be complicated to write or utter
- C-Copycat-shouldn’t sound like other similar brands
- R-Random-the one which has no association with the product
- A-Annoying- evoking negativity
- T-Tame-has some sort of delicate association
- C-Curse of knowledge-understood only by insiders
- H-Hard to Pronounce-if people can’t pronounce it, they can’t remember it
A good brand should pass each test for it to be memorable. So if you didn’t go through these tests and are eagerly looking for names, try this one to know the potential of your chosen names.
13. Collect Images
Make a list of images you want the company to evoke, for instance, if your clothing has nautical-inspired preppy fiascos, two of the thing that you have to name your Company to evoke can be a casual elegance or Nantucket summers.
You may also wish to shape up the essence of your brand into a single slogan like “bringing style around the world”.
14. Check Domains & Social Media Platforms
The moment you are narrowing down the clothing company name choice, don’t forget to search the names on the search bar.
This is for checking the availability of your selected names as a website domain or as a username on social media networking sites just to check whether someone else hasn’t taken them already.
Such practice will ease up your task of finding the name for your company. It’s been seen that people have chosen the name for their companies but it’s already taken by someone else which is a panic point.
15. Collaborate with Stakeholders
Once you come up with shortlisted brand names you like, better to share them with the small group of influential people. This group might be based on investors, suppliers, designers, your employees and consider their opinions and suggestions.
Though you will be the sole authority to make the final decision.
This will help you get an outside point of view for your company name and slogans and this will help you make decisions precisely.
16. Next Phase
Once your online and digital research gets completed you test your new clothing name in the real market by doing a simple task:
Go visit a noisy place and casually tell someone about your brand name. Find and ask that person after 5 minutes and asks him to recall the name and pronounce.
If he successfully recalls the name and utters properly than you have a good brand name. Do this for at least 10-20 people.
You can also repeat this activity with some elderly people and know whether they remember the brand name or not.
If they did, it’s a congratulations time as the clothing company name is amazing. You can go with this if this pleases you and meet the above-mentioned points.
You are done with the hardest tale for your clothing company, hopefully, you got the memorable brand name and it’s kind of a great job done after hard work.
Better hurry up and go get your domain name and start designing your logo and start publishing your content on the social sites to reach the target audience.
You have control over the social networking sites that you can connect with the people that can be your potential customers by spending a few dollars using digital media marketing tactics.
This is the best way to take your brand to the people who can purchase products from your brand. Good luck with the new business you are going to kick start in such a saturated market.