A name is one of the most crucial parts of a charity organization. Know what goes into selecting a brand name and deliberations to make.
A lot rests on your Non-profit firm; even on what you call a project and programs. Will your name become a household word? Is it going to eloquently convey what you do?
Or would it be a made-up word which means nothing; just a name which bores everyone or a hodge-podge of terms which only considers in your industry could understand?
Charity Name Ideas
These are the great charity trust and foundation name ideas:
- Worthy Purpose
- Donation Connection
- Matched More
- Nation Donations
- Dotted Line Donations
- Noble Nonprofits
- Greater Purpose
- Endless Battle
- Fortunate Folks
- Mission Minded
- Serenity Org
- Hope Source
- Be Marvelous
- Cancer Charities
- Donate Time
- Donate & Help
- Nationwide Charity
- Utopian world Charities
- Optimal donors inc
- Another chance inc
Nonprofit Organization Name Ideas
Following are the catchy nonprofit organization names to get an idea:
- Grass Root organization
- Dove Trust fund
- Dawn Charities
- Bailey House
- Best Friends Animal Society
- Breast Cancer Research Foundation
- Carbon Fund
- Cute Saint Orphanage
- Disabled American Veterans
- Epilepsy Foundation
- Guttmacher Institute
- National Cancer Coalition
- New Horizons
- Nursing Mothers Foundation
- Ocean Conservancy
- Pro Youth Foundation
- Redeemed Ministries
- The Humane Society
- The Impact Foundry
Homeless Shelter Names
These are the creative homeless shelter name ideas:
- The Museum of Modern Art
- The Sunshine Kids
- The Trevor Project
- Wildlife Conservation Society
- World Medical Relief
- World Resources Institutes
- World Wildlife Fund
- YES to YOUTH
- Head Start
- Organic Foundation
- Life Foundation
- Nursing Mothers Foundation
- Fox Profit
- Winsome Non Profit
- Passional Non Profit
Trust Name Suggestions
Here are the best trust name suggestions and examples for you:
- Aesthetics Foundation
- Elan Non Profit
- Warrior Trust
- Niche Non profit
- Counter Foundation
- Majestic Non Profit
- Blossom Trust
- Fab Profit
- Galvanic Non Profit
- Amber Non
Organization Names Ideas
Here are the best nonprofit fundraising organization name ideas:
- Environmental Defense
- Fly Movement
- Going Green Foundation
- Green Peace Org
- International Rescue Committee
- Sundance Institute
- The Climate Reality Project
- Union of Concerned Scientists
- Victory Missionary
- Advocate Healthcare Network
- Green Foundation
- Admire Profit
- Gold Profit
- Elevated Non
- Atlantis Non
- Cosmic Non
- Delicacy Non
- Humanity Forum
Trust Name Ideas
These are the good names for charitable trust:
- Able Charities
- Save More
- Worthy Wellness
- Gracious Givers
- The Impossible Dream
- Distribute Love
- Hope Anonymous
- Generous Hearts
- Launch Bigger
- Inspiration For The World
- Social doctors inc
- Free education inc
- Fortune Found
- Academy of American Poets
- Acumen Fellowship
- AIDS Research Alliance
- American Humanist Association
- Angel Reach
- City Harvest
- Economic Policy Institute
Naming a Charity
If you are not sure about what to name your organization, follow these tips to help you brainstorm some of the best ideas.
Start taking small points like;
What do you do? Use of action words such as protect, prevent, cure, heal, rescue, or feed.
Whom do you help? Use short sentences to describe those people you have planned to serve. It would be much better to include poor, hungry, homeless children; deprived families so on, and so forth.
Who is doing the help? Sometimes your team members are crucial to name. like the doctors, staff, families who are financing, and a lot more.
In between these lines start playing with words to create some name. The location of your organization is important than you can add geographical terms to your name.
But to be honest it is far better to not add a geographic location in your charity organization’s name. doing so will bound you sometimes, so better to be open.
This can be problematic if you want to expand your services some other times, so don’t be precise. And don’t get afraid of being creative.
You could try mixing words into one new word and I am sure that you will come up with something amazing.
Here are the things to consider when naming your Charity Organization:
1. Unique & Memorable
When thinking of naming a charity firm; the most crucial point to consider is to pick a name that is unique and memorable.
As unique names usually stick to someone’s mind easier which will make it more memorable so that is one criterion that you’re going to try to meet.
2. Easy to Pronounce
Another one is your name should be easy to spell and easy to say, easy to pronounce so easy to spell and pronounce and that will also help it become more memorable.
So spelling it, saying it, pronouncing it make it as easy as possible your name should also communicate something about your organization.
So somewhere with the name you should have a keyword of some type that communicates what it is your organization is about or what it is your business does.
3. Keep it short
It’s really important to keep your name simple and short. Though there are long complicated names out there right that the organizations use.
But strive to be simple and short and then finally you want your organization’s name to evoke some type of emotion.
So if you can capture that emotional component in your name then, well one it makes it a much better name.
But – it’s a lot easier to memorize if you evoke emotion within your name so these are five criteria now. These five criteria you don’t have to meet these; in fact, they’d be very difficult to try to meet all of these criteria with just one name.
But if you strive to get to three or maybe even four of these criteria in the name; then you’re doing pretty well with your name and in figuring out your new nonprofits name now the next thing.
4. Using a Person’s name
One thing that you probably won’t do or at least consider carefully before doing so; and that is to call your charity for its founder name.
Examples are Michael J.’s foundation for Parkinson’s research has been working beautifully but the Lance Armstrong foundation has to change its name after enduring a scandal.
Also, there is a problem of what to do after a founder leaves or dies? Would that name mean the same after a few decades?
If the answer is No, perhaps you should not put this point in your bucket while naming a charity organization.
5. Avoid words that Don’t make any sense
We all know Amazon, Google, Dune but have you ever thought how much money they have spent on making their names?
These are multinational brands but you are going to launch a non-profit organization that will work on charity. So its better to avoid thinking about such names which don’t have any sense or meaning.
You being a charity organization don’t have deep pockets; so cut the cute and go with something that has a clear meaning.
6. Break Boundaries
Make sure that you choose a name that can grow with you. When Hearing & Service dogs of Minnesota joined forces with some other firms, it expanded its services beyond the region.
Its new name; Can do Canines not only cross the state but it has a positive message better resonated with the organization’s personality.
7. Know your Audience
For some profit brands, charities should understand their target audience; those people most likely to support their cause.
When choosing your name, you should better put yourself in the shoes of those supporters to make sure that the name is a good fit.
A hard to digest name isn’t going t cut it with brand-conscious younger donors. Same way, the edgy name might be less appealing to older people; more conservative demographic.
8. Get over Yourself
Charity firms sometimes name themselves after their founders; for instance Bill & Melinda Gates Foundation and the Clinton Foundation but this is very risky for you.
Remember that if you have a plan of changing your brand name, try adding some twists. Livestrong incorporates the ‘strong’ in Armstrong.
Not only manipulating name, but this also sends some sort of energizing message which works independently of the founder’s name.
On the contrary, a personal name can add a degree of human warmth and connection as is the case with Danny & Rose Rescue.
9. Save your Leftover Names
Once your organization starts working, this might establish individual programs that you can name separately.
You can use those names for a new set of programs geared to slightly different people. ‘Road Scholar’ is one of the best examples of this. It becomes so popular that now all of the programs carry those particular names by keeping the original name safe and sound.
The Four C’s of Naming
A name for non-profit enterprise is built on four key ingredients; we call them 4 C’s:
Does it relate to the brand’s name’s tone of voice or personality? Do you want to pick a name that feels something classical, sophisticated, or scientific?
Whatever name you pick, it must match the personality of your charity organization; else the purpose of your firm will soon fade away.
It refers to the message or concept you want your organization’s name to explain to people directly or indirectly.
It’s the build of the name. There are numerous kinds of naming constructions, among them a single dictionary words, short phrases, and acronyms.
This highlights the idea that all brand names fall on what the trademark office calls the distinction. At the one end of this spectrum, you will find some generic names.
Falling between these two extremes is descriptive, suggestive, and arbitrary marks. To expand your naming palette, it is better to have a grasp on each of these typologies.
Let’s have a look at each of them;
- Generic Names
It’s a term that is widely used to identify a kind of product or service. Nobody can have exclusive rights to a term that simply describes a service.
People say they context matters; a cereal company named Cereal would not be trademarkable. But if a travel magazine names itself a Cereal, the name needs a trademark.
- Descriptive Names
A huge number of charity and non-profit organizations are using these types of names. They instantly convey what you do and point to the function.
But unfortunately, the descriptive names don’t have much charisma; but this doesn’t also mean that those organizations cant be successful.
Lots of them are and wildly so. But make sure that success comes from their long history and experience.
But in this era where crowded charity firms have no more space; only functional names are not going to generate the kind of buzz.
- Suggestive Names
These names hover between descriptive and arbitrary; they aren’t as obvious as purely descriptive names.
But they suggest something about the underlying company or products & services. Suggestive names have more flair than the descriptive ones.
Not only has this but they frequently pointed to a benefit which is an important element in charity based names.
- Arbitrary Names
These names have no direct connection to a company’s offerings. These are the real dictionary words that are entirely unrelated to the business or products.
Apple is some of the top class examples for arbitrary names. These names usually need more imagination to understand but once they catch on; they remain in your mind for too long.
- Fanciful Names
Fanciful names are those which are invented or neologism. Pinterest is the best example for this category; created out of ‘pin’ plus ‘interest’. Kodak and Oreo are some other examples.
Traditionally speaking these fanciful names are not common in charity organizations. As they need more marketing tactics to make sense.
These fanciful names need some explanation and at the same time, they are highly ownable from a trademark perspective.
Don’t think that all the great names for charity organizations have been taken. There are of course some iconic names but this doesn’t mean that there are no more options.
There is no end to the possibilities; better to think of some of the great influential names of this age. So choosing a name for your organization could be an exciting first step in the process.
Once you decide the final name for your charity organization you can move on to step 2; i.e filing your Articles of Incorporation.